About Pay-Per-Click Marketing
Pay-Per-Click (PPC or Paid Search) advertising gives you the opportunity to pay for first page positions on the Search Engine Results Page (SERP), as well as on relevant search partner websites. To achieve the highest position, you bid against other advertisers for a similar set of keywords or phrases. Careful planning and execution is necessary to manage budgets, optimize cost per click (CPC), and maximize site traffic and conversion rates.
Custom Landing Page
Glacial will design a custom, Paid Search-specific landing page to be used to compliment your PPC campaigns. When an ad directs a user to your main website, the user can often get overwhelmed by the amount of options and may result in a website bounce. It also becomes difficult to track leads from paid search with this method – making it difficult to determine your Paid Search ROI. Our Custom Landing pages are designed with a hyper-focused user experience in mind, aiming to accomplish the goal of converting ad-clickers into leads, and helping you measure ROI.
Remarketing
Remarketing is an Adwords feature that allows you to reach customers that have hit your landing page but never took action. We are able to serve up unique ads in Google’s Display Network (these can be both text and image based). Your Remarketing ads will show up for customers as they browse the web for a pre-determined period of time (usually 30-40 days after they’ve hit your landing page the first time). This type of marketing allows you to show your ads to people who visited a landing page and left, and gives you the ability show them a unique offer if you choose.
Getting Started
The paid search experts at Glacial Multimedia will take the time to analyze your overall web presence, target market, paid search goals, and PPC advertising budget. After our analysis, we can then assess and determine the best course of action in developing your paid search campaigns. If you already have an existing paid search account, our PPC specialists can suggest proven strategies for better optimization
