Email campaigns and newsletter Using E-Newsletters More Effectively. Email newsletters are hotter than ever before in medical marketing. After reviewing business trends and talking to key market leader physicians we are convinced more than ever that newsletters are vital to your marketing program.
“In ophthalmology we often talk about…vision for life…how can you market vision for life and not use e-newsletter marketing? “ Michael Dobkowski, Glacial Multimedia Inc.
Newsletters are great extensions to your communication toolkit and offer your clients an excellent channel by which they can reach potential and existing customers. Having an email newsletter is a very effective method of collecting information from your prospects. If you do not have an email newsletter then you are missing out on a very effective medium for turning your prospects into customers and your customers into lifetime prospects. No matter whether you sell a product, a service, or earn revenue through advertising you can benefit by having a newsletter.
